Hi, I'm Sam—a Certified Professional Organizer® based in the San Francisco Bay Area and the voice behind Simply Organized. This blog has been my passion project since 2010, and it's where I get to share everything I've learned from organizing hundreds of homes. You'll find real strategies that work in real life, honest product recommendations, project transformations, and the organizing philosophy that guides all my work: maintainable over perfect. Let's create a home that works beautifully for how you actually live.

Sam

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I was recently interviewed by Yahoo for an article about organizing trends (linked here), and a quote they pulled from my response really captures one of many feelings I have around organization: “Real organizing is slower, more customized, and less dramatic than trends suggest.” If you’ve ever felt like a failure because Marie Kondo’s method […]

Filed in : Expert Tips

Why That Viral Organizing Trend Isn’t Working for You

February 9, 2026

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Bay Area, California