Hi! I’ve been sitting with this post for a while now, trying to figure out how to share something that feels equal parts vulnerable and hopeful. I’ve started and stopped writing this more times than I can count, because when you’re about to tell people you’re changing something you’ve built for over a decade, you want to get it right.

So here goes.

For my friends who have been here for a long time – going back to the Little Rock days – you’ll remember this business started as a blog. For anyone new landing here or who was unaware of that, back in 2010, I was just a girl and mom who loved organizing at home, figuring out all the stuff as a mother of 3 young children, and wanted to share about it. Back then blogging was hot. Not that it isn’t now…and honestly, I think it’s making a comeback based on what I’m seeing and feeling.

For fun, I’m going to sprinkle examples of those early days. Wow, my photography skills have drastically improved. lol! The above is our pantry from 2011, I think? Maybe sooner??!!

Anyway, in 2010 I loved sharing on my blog but also reading so many other bloggers. It really was such a fun and simple time online. Although we were all sort of figuring it out on our own – even down to coding our own blogspot sites. And going to blog conferences. lol!

I’d find a great product, test it in our home, and couldn’t wait to tell you about it. I’d tackle a organizing or home project and document every step – with my real camera, not my phone. I spent so much time editing photos and then writing the blog post – all during naptimes or after bedtimes. The dream of owning an organizing business? It was there, tucked away in my heart, but the joy was always in the sharing – the connecting, the helping, the creative side of it all.

When I officially launched an organizing company in 2014 after a move back to the Bay Area, it felt like the natural next step. And in so many ways, it was. My kids were getting a little older and our youngest had started pre-school. I wanted to help moms and families, but do so within the hours my children were at school. I built this business around my kids and being there for school drop offs and pick ups. They were and still are the most important part of my life.

Since then, we’ve helped hundreds of families transform their homes. We’ve built systems that have genuinely changed how people live their daily lives. We’ve created a team I adore – women who care deeply about this work and show up with their whole hearts. We’ve done beautiful, meaningful work that I’m incredibly proud of. And I truly have learned so much about home organizing. I’ve also developed a very strong methodology in this profession that is uniquely me.

I’ve also experienced some truly humbling honors and success. I was a keynote speaker at an organizing conference, my work has been featured in lots of magazines and re-shared online, I’ve been interviewed on podcasts, I became a field editor with Better Homes & Gardens, partnered with incredible brands and so much more. Grateful does not come close.

But somewhere along the way, the business of organizing started to overshadow the act of organizing itself.

The truth is, I’ve been feeling burnout creeping in for a long time. Not the kind of burnout where you have a bad week and need a vacation. The kind that sits in your chest and makes you dread things you used to love. The kind where you’re constantly putting out fires, managing timelines, coordinating schedules, dealing with the administrative weight that comes with being an employer in California, and wondering when you last felt excited about your work instead of just exhausted, drained and disenchanted by it.

And I kept pushing it aside. I kept thinking I could power through, kept telling myself this is just what running a business feels like. But here’s what I’ve learned: when the thing you love most becomes the thing that drains you most, something has to change.

I still love the organizing work itself. I love being in people’s homes, helping them create systems that actually work for their real lives. I love that moment when a client sees their space transformed and you can feel the relief wash over them. But this job is intimate in ways that are hard to describe unless you’ve done it.

We’re in your closets, your pantries, your most personal spaces. And your personal relationships. We see the clutter that comes from grief, from overwhelm, from life transitions that knocked you sideways. We see the beautiful moments too – the nurseries we set up before babies arrive, the kitchens we organize so families can finally cook together, the home offices we create so people can work in peace. We hold space for a lot. And while that’s an honor – and I mean that genuinely – it’s also heavy. It requires emotional energy that I didn’t fully understand when I started this business.

Add to that the weight of complex projects or projects that never seem to end, the client expectations that come with luxury services, the reality of operating in an economy that’s shifting under our feet, the deep desire I have for each project to feel and look exactly the same whether I am there in person or not, and the genuine struggle of keeping a business profitable when the costs of doing business in California are what they are… and I hit a point where I realized: this isn’t sustainable.

Not for me, not for my team, and honestly, not for my family.

My kids are growing up. Time with them isn’t something I get back. My own mental and physical health have taken hits I can’t ignore anymore. The creative energy I used to pour into content creation? It’s been siphoned away by spreadsheets, scheduling software and the kind of administrative work that makes my soul tired.

So I’m making a change.

We’re still organizing, but I’m redesigning our service offerings, the projects we will accept and adding more of the creativity back into my work. We’re moving away from the heavy, complex projects that require weeks of planning and intense project management. We’re focusing on lighter-lift organizing work – the kind that still makes a real difference in people’s lives but doesn’t wear us down in the process.

I’m restructuring how we work, who we work with, and how much we take on. I’m creating space – real space – for the things that matter most and will reignite my love for this work.

I want easier days. I want more time with my kids. I want to protect my mental health and work toward being the healthiest version of myself – physically, mentally, emotionally. I want work that energizes me instead of depletes me.

And here’s the part that has me genuinely excited: I’m going back to my roots.

I’m craving those old blogging days – the freedom to share about the organizing topics and projects I’m most interested in. Not because it’s what performs well on the algorithm or because a brand wants to partner on it, but because it genuinely lights me up and I think it might help you too. I want to create content that feels authentic, useful and real. I want to explore ideas without the pressure of turning everything into a massive project or business opportunity.

The creative energy that got buried under business operations? I want it back. I want to write more, share more, connect with you in deeper and more meaningful ways. I want to talk about the real stuff – the organizing methods that work, the mindset work that has to happen before the physical organizing can stick, the challenges of running a home and a business and trying to be present for it all.

In fact, I’m working on the idea of launching a podcast in the very near future. I can’t tell you how excited I am about this. It’s going to be a space for real conversations – about organizing, yes, but also about the realities of managing a home, running a business, the lessons I’ve learned, the mistakes I’ve made, and the things I’m still figuring out. Great experts who will join in on our conversations from time to time. Maybe even our team members will choose to join in as well! I can promise you one thing: it’s going to be relatable. No perfection, no pretense, just real talk.

I’m still figuring out exactly what all of this looks like. I don’t have every detail mapped out or a perfect five-year plan tied up in a bow. But I know this feels right. This doesn’t feel like giving up – it feels like adapting and evolving.

I’m recognizing the shifts in the economy, in the industry, in what sustainable business ownership actually looks like. I’m being honest about what this particular luxury service business has required and whether that aligns with how I want to live my life. And I’m choosing differently.

I’m excited. Genuinely, truly excited in a way I haven’t felt about my business in a long time.

So if you’ve been here since the blog days – back when it was just me and a blogspot site and a whole lot of enthusiasm – thank you for sticking with me through all the evolutions. You’ve watched this grow, change, and now transform again. And if you’re newer here, welcome to what I hope will be the most authentic, real, and sustainable version of Simply Organized yet.

I don’t know exactly what every chapter ahead looks like, but I know it’s going to be lighter, more creative, and more aligned with who I am and what I value most.

Here’s to lighter days, deeper connection, and getting back to what we love.

With so much gratitude,
Sam